✦
Subtext beta is now available.
✦
Subtext beta is now available.
✦
Subtext beta is now available.
✦
Subtext beta is now available.
AI Customer Research with Human Depth
Subtext blends in-house experts with an AI platform to turn questions into decision-ready insights so you just get the answers you need.
AI Customer Research with Human Depth
Subtext blends in-house experts with an AI platform to turn questions into decision-ready insights so you just get the answers you need.
AI Customer Research with Human Depth
Subtext blends in-house experts with an AI platform to turn questions into decision-ready insights so you just get the answers you need.
Design the study
Source participants
Run sessions
Generate report
Design the study
Source participants
Run sessions
Generate report
Design the study
Source participants
Run sessions
Generate report
"Subtext helped us surface customer struggles in minutes. It drastically changed how we prioritize and make decisions across the team."
Dean Falconer
GM New Business of onXmaps
"Subtext helped us surface customer struggles in minutes. It drastically changed how we prioritize and make decisions across the team."
Dean Falconer
GM New Business of onXmaps
"Subtext helped us surface customer struggles in minutes. It drastically changed how we prioritize and make decisions across the team."
Dean Falconer
GM New Business of onXmaps
Trusted by teams who care about meaningful insights.
Trusted by teams who care about meaningful insights.
Trusted by teams who care about meaningful insights.
Benefits
Better decisions at scale
Benefits
Better decisions at scale
Benefits
Better decisions at scale
Learnings that keep up
Start with a question in the morning and have your answer in the afternoon.
Get the “what” and the “why” in one shot
Combine quantitative and qualitative research to get the full picture of what customers think and why it matters.
More research, same team
Subtext automates every step of the process, so your team can 10x its research without adding headcount.
90%
less time spent versus legacy research methods.
90%
less time spent versus legacy research methods.
90%
less time spent versus legacy research methods.
9:12 AM
Ask a question
9:23 AM
Launch Study
12:30 PM
Sessions Running
2:10 PM
Insight-Ready Themes
How Customer-Centric
Companies use Subtext
Concept & Prototype Testing
Test early product ideas, feature concepts, or alternative solutions before committing build time.
Concept & Prototype Testing
Test early product ideas, feature concepts, or alternative solutions before committing build time.
Concept & Prototype Testing
Test early product ideas, feature concepts, or alternative solutions before committing build time.
Churn Interviews
Improve retention by turning honest exit feedback into concrete product and experience fixes.
Churn Interviews
Improve retention by turning honest exit feedback into concrete product and experience fixes.
Churn Interviews
Improve retention by turning honest exit feedback into concrete product and experience fixes.
Usability Testing
Lift conversion and completion metrics by pinpointing exactly where users drop off and why.
Usability Testing
Lift conversion and completion metrics by pinpointing exactly where users drop off and why.
Usability Testing
Lift conversion and completion metrics by pinpointing exactly where users drop off and why.
Brand Pulse
Track how customers feel about your brand as it evolves over time.
Brand Pulse
Track how customers feel about your brand as it evolves over time.
Brand Pulse
Track how customers feel about your brand as it evolves over time.
Pricing Studies
Test price levels, bundles, and package configurations for new or existing products.
Pricing Studies
Test price levels, bundles, and package configurations for new or existing products.
Pricing Studies
Test price levels, bundles, and package configurations for new or existing products.
Foundational Research
Discover who your users are, what they need, and how they make decisions.
Foundational Research
Discover who your users are, what they need, and how they make decisions.
Foundational Research
Discover who your users are, what they need, and how they make decisions.
Everything User Research in One Platform
Design studies, talk with customers, and turn responses into clear insights without leaving Subtext.
How Subtext works
How Subtext works
From question to live insights in a simple flow your team can use every week.
From question to live insights in a simple flow your team can use every week.
Step 1
Share your goals
Tell Subtext what you’re deciding and who you care about. We turn that into a draft study design for you to review, instead of starting from a blank page.
Step 1
Share your goals
Tell Subtext what you’re deciding and who you care about. We turn that into a draft study design for you to review, instead of starting from a blank page.
Step 1
Share your goals
Tell Subtext what you’re deciding and who you care about. We turn that into a draft study design for you to review, instead of starting from a blank page.
Step 2
Reach the right people
Subtext recruits from integrated research panels or your own customer list and handles invites and reminders, so you get qualified participants without the usual back-and-forth.
Step 2
Reach the right people
Subtext recruits from integrated research panels or your own customer list and handles invites and reminders, so you get qualified participants without the usual back-and-forth.
Step 2
Reach the right people
Subtext recruits from integrated research panels or your own customer list and handles invites and reminders, so you get qualified participants without the usual back-and-forth.
Step 3
Run sessions at scale
Hundreds of people can take part in a day, on their own time. No scheduling, no live moderating – Subtext runs the sessions and asks smart follow-ups for you.
Step 3
Run sessions at scale
Hundreds of people can take part in a day, on their own time. No scheduling, no live moderating – Subtext runs the sessions and asks smart follow-ups for you.
Step 3
Run sessions at scale
Hundreds of people can take part in a day, on their own time. No scheduling, no live moderating – Subtext runs the sessions and asks smart follow-ups for you.
Step 4
Review and decide
Reporting begins as responses roll in. Themes, quotes, and simple numbers come together automatically so everything you need for important decisions is ready in one place.
Step 4
Review and decide
Reporting begins as responses roll in. Themes, quotes, and simple numbers come together automatically so everything you need for important decisions is ready in one place.
Step 4
Review and decide
Reporting begins as responses roll in. Themes, quotes, and simple numbers come together automatically so everything you need for important decisions is ready in one place.
I’ve spent my career building products and teams, and the moments that changed everything always started the same way: actually talking to customers. Those conversations cut through internal debates and show you, pretty quickly, what actually matters.
We started Subtext because those conversations are too powerful to be rare.
Spencer Bryan
Co-founder & CEO
Request a Demo
A simple conversation to understand what you need
No sales pitch. No pressure. Just a thoughtful discussion about your work and where Subtext might help.
Request a Demo
A simple conversation to understand what you need
No sales pitch. No pressure. Just a thoughtful discussion about your work and where Subtext might help.
Request a Demo
A simple conversation to understand what you need
No sales pitch. No pressure. Just a thoughtful discussion about your work and where Subtext might help.
Reduce noise.
Reveal patterns.
Move with intention.
Reduce noise.
Reveal patterns.
Move with intention.
Reduce noise.
Reveal patterns.
Move with intention.
FAQ
What kind of data does Subtext analyze?
Any qualitative input including interviews, user feedback, survey comments, support conversations, community messages, sales notes, and more.
How does Subtext differ from basic AI summarisation tools?
Summaries flatten nuance. Subtext finds motivations, patterns, contradictions, and emotional signals that reveal the real meaning behind the words.
Is Subtext secure for sensitive data?
Yes. All data are encrypted in transit and at rest with strict access control. Enterprise security standards are followed.
Does Subtext replace human researchers?
No. It augments them. Subtext handles scale and speed while your team applies judgement and context.
Is Subtext secure?
Absolutely. We use enterprise-grade security, data encryption, and compliance standards to keep your information safe and your operations running smoothly.
What roles benefit most from Subtext?
Founders, product managers, researchers, strategists, CX teams, or anyone who needs a clear view of customer truth.
What kind of data does Subtext analyze?
Any qualitative input including interviews, user feedback, survey comments, support conversations, community messages, sales notes, and more.
How does Subtext differ from basic AI summarisation tools?
Summaries flatten nuance. Subtext finds motivations, patterns, contradictions, and emotional signals that reveal the real meaning behind the words.
Is Subtext secure for sensitive data?
Yes. All data are encrypted in transit and at rest with strict access control. Enterprise security standards are followed.
Does Subtext replace human researchers?
No. It augments them. Subtext handles scale and speed while your team applies judgement and context.
Is Subtext secure?
Absolutely. We use enterprise-grade security, data encryption, and compliance standards to keep your information safe and your operations running smoothly.
What roles benefit most from Subtext?
Founders, product managers, researchers, strategists, CX teams, or anyone who needs a clear view of customer truth.
What kind of data does Subtext analyze?
Any qualitative input including interviews, user feedback, survey comments, support conversations, community messages, sales notes, and more.
How does Subtext differ from basic AI summarisation tools?
Summaries flatten nuance. Subtext finds motivations, patterns, contradictions, and emotional signals that reveal the real meaning behind the words.
Is Subtext secure for sensitive data?
Yes. All data are encrypted in transit and at rest with strict access control. Enterprise security standards are followed.
Does Subtext replace human researchers?
No. It augments them. Subtext handles scale and speed while your team applies judgement and context.
Is Subtext secure?
Absolutely. We use enterprise-grade security, data encryption, and compliance standards to keep your information safe and your operations running smoothly.
What roles benefit most from Subtext?
Founders, product managers, researchers, strategists, CX teams, or anyone who needs a clear view of customer truth.
Subscribe for updates
Hear from Subtext about important product updates. No spam, ever.
Subscribe for updates
Hear from Subtext about important product updates. No spam, ever.
Subscribe for updates
Hear from Subtext about important product updates. No spam, ever.